ABOUT L.A.

The Creative Director and Owner, Shamar Barrow, created the brand Loners Avenue, which influenced one of his previous brands’ Billionaire Minded the Lifestyle. Billionaire Minded the Lifestyle was launched in June 2017 as an online brand that focused on representing wealthy individuals in spirit and mind. Being wealthy in spirit and mind stems from the creative philosophy; once a person can smile or laugh wholeheartedly daily, they are wealthy within both the mind and spirit. This led to the brand’s aesthetic “Wealth Starts with The Mind.”

Further, Billionaire Minded the Lifestyle was no traditional online business; it was a print by-demand, and the collection comprised logo-branded graphic t-shirts. As an aspiring fashion designer, Shamar was short on funding and resources, but that did not stop him from sharing his designs with the world. He did extensive research on printing factories that provided print-on-demand services and fitted the designer’s collection criteria. The company was Printful Inc., located in Westlake Dr, Charlotte, North Carolina. Loners Avenue then sold the brand on an online marketplace called Etsy, an integration option offered by Printful.

Billionaire Minded the Lifestyle existed for one year because the director wanted to control the distribution of the collections and provide a more physical connection with the audience. In addition, the director focused on creating another fashion brand that would be bigger and better. Today, this brand is known as Loners Avenue, which was launched in July of 2023. With a mixture of quality fabrics, exclusive designs, and limited pieces, Loners Avenue will be the staple of urban streetwear for the urban streetwear community.

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